Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
Can you believe how this year has flown by? One of the interesting things I’ve noticed recently (and it’s quite different than previous years), my colleagues and friends are eagerly anticipating the arrival of the New Year. Many of them are feeling a shift toward positive thinking and energy. The consensus is that 2012 is…
What’s Keeping You From Moving Forward? 3 Critical Steps To Success In 2012 NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply…
The most successful small business owners and entrepreneurs attend events, are part of coaching programs, and generally invest in themselves to a large degree, and in a variety of ways, because they’re constantly trying to get better in their businesses. As a successful business owner, you’re always trying to figure out what’s the next thing…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
The most successful small business owners and entrepreneurs attend events, are part of coaching programs, and generally invest in themselves to a large degree, and in a variety of ways, because they’re constantly trying to get better in their businesses. As a successful business owner, you’re always trying to figure out what’s the next thing…
Paul Zane Pilzer is one of my favorite authors and I have read every one of his books. This might strike you as odd, especially if you know that Paul Zane Pilzer is an economist (and they are usually boring, full of bad news, and stuffy). Paul Zane Pilzer is anything but any of those…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
The book “Ignore Everybody And 39 Other Keys to Creativity” by Hugh MacLeod, is an interesting book about many of life’s topics. I’m not sure who recommended this book to me but it was a quick, fun read with some great points. In “Ignore Everybody And 39 Other Keys to Creativity” there really are 40…
In “Love Is The Killer App,” Tim Sanders talks about a topic we, as small business owners and entrepreneurs don’t hear about very often and talk about even less…love, related to business. (if it makes you more comfortable, you can substitute the word caring, charity or compassion for love.) Tim defines love in business as…
