Tag Archives: Small Business

No Follow-Up

You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece.  It doesn’t matter how you made the sales, you’re feeling pretty good about it.  Most marketers think this is the end of the road, that their work…

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Power Up Your Engines

Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off! What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2011 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of…

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Book Review of “Excuses Be Gone” by Wayne Dwyer

Wayne Dwyer has always been an author I have enjoyed reading and I have read 2 of his recent books in the last year for the first time in a long time. Excuses Be Gone, as the title would indicate, is all about living an excuse free life in every way. The book goes through…

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Are Your Marketing Messages Unclear?

Are You Sending Messages About Cats To Dog Lovers? I received a gardening magazine and a chef magazine in the mail the other day. I have no idea why.  I grew up on a farm so I pulled weeds and did yard work more than the average person.  Now don’t get me wrong, I love…

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Book Review of “Meatball Sundae” by Seth Godin

If you’re like me, the thought that first might occur to you is that “Meatball Sundae” is an odd name for a marketing book.  Being a big Seth Godin fan, I was sure the book would be worth the read, and I was not disappointed. I don’t think you will be either…I highly recommend you…

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You Won’t Take My Credit Card, Why?

No, it wasn’t that the credit card declined.  No, it the card wasn’t expired.  Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…

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How To Make Money With Facebook

If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook.  That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page, but all the rules change…

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Book Review of “It’s Called Work For A Reason” by Larry Winget

I knew by the title I was going to get a kick out of this book and it didn’t disappoint.  This is the first Larry Winget book I have read even though I’ve heard about him for a while now. “It’s Called Work For A Reason: Your Success Is You Own Damn Fault” by Larry…

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If It Works, Do More Of It, Don’t Stop

Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working.  And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago.  He was in…

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Book Review of “The Gifts of Imperfection” by Brene Brown

I’ve spent a lot of time working on myself over the past year or so and a colleague and friend put a video up of Brene Brown a few months ago and after watching it I knew I had to have more of her because she was talking about things I was working on.  This…

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