If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. Familiarizing…
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the…
Why Every Successful Business Owner, Entrepreneur, and Online Marketer Are Using Direct Mail And You Should Be Too… A lot of marketers and business owners don’t understand the importance of direct mail in their business. A predominant attitude is why should I spend money on mail when I can send my marketing messages out by…
This is a small book of only about 85 pages, so it’s a pretty quick read. I’m not a fast reader by any stretch of the imagination, and it doesn’t help my reading speed that I always read with a red pen and yellow highlighter in hand. Even at my speed, I finished the book…
When you create a squeeze page, you need to make sure that you have a clear offer for the visitors and prospects that are going to be landing on your site. The sole purpose of the squeeze page is to capture leads and nothing else. That means if you want to maximize the number of…
Do I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions…
This book was a pretty quick read and I finished it in just a couple days. It’s a powerful book, written in a story format, all about a janitorial company that significantly reduces its turn over, and dramatically increases profits while changing lives, by helping their employees achieve their dreams. Some of them become home…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
As marketers you don’t often hear us talk much about listening to your gut or your intuition, or whatever you call it. Mindset is a favorite for some. Whatever you call it, it’s something we’ve been working on a lot over the course of the last year or so and although we haven’t talked much…
