Tag Archives: Small Business

You Won’t Take My Credit Card, Why?

No, it wasn’t that the credit card declined.  No, it the card wasn’t expired.  Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…

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How To Make Money With Facebook

If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook.  That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page, but all the rules change…

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Book Review of “It’s Called Work For A Reason” by Larry Winget

I knew by the title I was going to get a kick out of this book and it didn’t disappoint.  This is the first Larry Winget book I have read even though I’ve heard about him for a while now. “It’s Called Work For A Reason: Your Success Is You Own Damn Fault” by Larry…

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If It Works, Do More Of It, Don’t Stop

Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working.  And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago.  He was in…

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Book Review of “The Gifts of Imperfection” by Brene Brown

I’ve spent a lot of time working on myself over the past year or so and a colleague and friend put a video up of Brene Brown a few months ago and after watching it I knew I had to have more of her because she was talking about things I was working on.  This…

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Are You Making These Marketing Mistakes . . .

If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising.  In other words, all the advertising does is bring brand or store name recognition.  The problem with this…

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13 Mistakes to Avoid When Planning Your Event

Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. Familiarizing…

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Are You Spinning Plates or Breaking Them?

You’ve seen the guy on stage spinning the plates.  He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates.  The hope is that when he gets the last plate up and spinning, all of the…

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Why Direct Mail?

Why Every Successful Business Owner, Entrepreneur, and Online Marketer Are Using Direct Mail And You Should Be Too… A lot of marketers and business owners don’t understand the importance of direct mail in their business.  A predominant attitude is why should I spend money on mail when I can send my marketing messages out by…

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Book Review of “Poke The Box” by Seth Godin

This is a small book of only about 85 pages, so it’s a pretty quick read. I’m not a fast reader by any stretch of the imagination, and it doesn’t help my reading speed that I always read with a red pen and yellow highlighter in hand. Even at my speed, I finished the book…

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