Tag Archives: Small Business

The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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It’s The Little Things That Matter The Most…Especially In Event Planning And Management

Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…

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Using Your Secret Sauce To Attract New Clients, Get More Business & Increase Your Retention Rates

Do you have secret sauce in your business? Not secret sauce like ketchup, A-1 or any type of condiment. Some people refer to their secret sauce as their hook. What’s the thing, in your business, that is specific to you, that pulls people to you, that attracts people to you? What’s that secret sauce you…

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They Asked Us To Leave The Restaurant

Having grown up on a farm in Ohio where we raised all our own meat, eggs, and vegetables, venturing too far from meat and potatoes has been a bit of a stretch for me.  But, over the years, I have branched out and tried a lot of new things – and found that I like…

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Relationship Marketing…What It Means, What It Is & How To Do It Effectively

Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is.  The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…

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Mindset and Business. . . One of the Most Misunderstood Concepts in Business & In Life

Let’s take a few minutes to discover just how important mindset really is, not only to the success of your business, but to your overall success and happiness in life too. Mindset is really the mental attitude that determines how you will interpret and respond to situations. It’s about how you look at things, what…

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The Advantages of Having & Successfully Using Good Squeeze Pages

A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want.  For you, the purpose of the…

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You Don’t Have To Be Held Hostage By Your Business or Your Employees Ever Again . . . Business Systems Provide The Most Profitable Solutions!

Most businesses lack adequate systems to get things done efficiently and effectively in their businesses.  Anything and everything, from how the phone is answered to processing refunds to running successful events can, and should be systematized, and standards should be put in place so everyone knows what is expected of them and their job position….

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Is This One Live Event Mistake Costing You Thousands…Or More?

Are you making this big mistake at your live events? At a recent event, where I was the event planner, the promoter asked me, and the audio visual crew, to make sure the music was really cranked up loud during all the breaks. So, as the breaks started, the music would get turned up really…

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The Top 10 Reasons Why You MUST Invest In Yourself And Your Business By Finding A Coach Or Mentor And By Attending Workshops, Seminars And Events

Entrepreneurial-ship is lonely specially, if you work from home. Working from home does have advantages no doubt about it. You can work in whatever attire you choose no makeup, eat whenever you please, sleep whenever you want to, etc.  There are also many distractions.   If you are a procrastinator, you can always find something in…

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