Tag Archives: Social Media

Book Review of “The Thank You Economy” by Gary Vaynerchuk

“The Thank You Economy” by Gary Vaynerchuk, is my favorite book that I have read so far this year.  This is a down-to-earth, practical, tell it like it is book, on social media and marketing. I especially like Chapter 3 where Gary talks about the reasons why some very smart people dismiss the use of…

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Book Review of “UnMarketing” by Scott Stratten

Scott Straten’s ” UnMarketing” is a book about relationship marketing and how to build relationships effectively online and more specifically using Social Media.  The subtitle of the book, ” Stop Marketing.  Start Engaging.” is the basis for the book. While I agree with Scott Stratten that we all need to be more engaging, especially in…

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