Sally Hogshead’s “Fascinate” is a book about persuasion and the triggers that affect how you market and persuade your clients and prospects to buy from you and also that determine whether they keep coming back to buy more from you or not. I have read a lot of marketing, business and persuasion books in the…
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probable many other business owners who…
This is a book a few friends and business colleagues had told me about and recently one of my mentors and coaches also recommended so I put it in my briefcase on a recent trip, and am I glad I did. The Big Leap , by Gay Hendricks, is a very easy to read book…
Information Marketing has actually been around since the Stone Age. Think about it…. The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all. As this inventor worked on changing transportation…
Many marketers and business owners understand Branding from the standpoint of other people’s businesses. From a surface point of view if you will. Say, McDonalds – Burger King – Coca Cola and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…
“Make ‘Em Laugh & Take Their Money” by Dan S. Kennedy, is a book all about using humor in your marketing and your speaking. It is written in vintage Dan Kennedy style so if you don’t like Dan, and the way he writes or speaks, you probably won’t like this book either. However, if you…
It doesn’t matter what level of market er you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You get through…
“Learning How To Avoid The Gap” by Dan Sullivan is a small, quickly read book packed with powerful strategies (and by now you know how much I like strategy). At only 30 pages, I’m not sure it should even count as having read a book, but the information packed inside of it certainly does. The…
I knew by the title I was going to get a kick out of this book and it didn’t disappoint. This is the first Larry Winget book I have read even though I’ve heard about him for a while now. “It’s Called Work For A Reason: Your Success Is You Own Damn Fault” by Larry…
“The Thank You Economy” by Gary Vaynerchuk, is my favorite book that I have read so far this year. This is a down-to-earth, practical, tell it like it is book, on social media and marketing. I especially like Chapter 3 where Gary talks about the reasons why some very smart people dismiss the use of…
