One day last week, in a marketing group, somebody asked if it was necessary to have an “Ideal Client Profile” for each list you’re targeting. They were asking specifically whether you needed a separate list for prospects and current clients. The answer is yes… You need to know who your target is for each and…
Using a well-crafted marketing strategy is crucial for the growth and success of any business. Here are some steps you can take to use marketing strategy to grow your business: Define your target audience: The first step in creating a successful marketing strategy is to identify your target market. Knowing who your ideal customer is…
I had the distinct honor of sharing the first birthday of a very special young boy this weekend. I love babies and kids in general. I often say, I’m good with kids and dogs… it’s the adults I sometimes have a challenge with. And I’m only half kidding! One of my favorite definitions of marketing…
Today is Zach’s birthday (in case you don’t know, Zach is my oldest dog, a Welsh Pembroke Corgi) – he is 14. So, he’s enjoying a Frosty Paw (it’s like ice cream…only for dogs) and enjoying his day. In case you’re wondering, Barnabas (my 10-year-old Corgi) is also having a Frosty Paw to help Zach…
