Whether you’re a football fan or not, whether you plan to watch Super Bowl Sunday or not, and whether you like Peyton Manning or not, there are a lot of business (and life) lessons that can be learned from all of this. The commercials are always an education in and of themselves, but this year…
Do you struggle with how much to charge clients for your programs, products and services? Are you looking for a specific formula for pricing? You can relax in knowing that most business owners struggle with this issue at some point in their careers, and there is no one formula that fits for everyone or every…
Do you consider that you have more than one kind of client? I don’t mean that you have male and female clients, or A clients and B clients, or any kind of segment of your client list. What I mean is, do you consider that you have internal and external clients? An external client is…
Happy New Year! I hope you had the most amazing holiday season and are on your way to an incredible New Year! Positioning, Promotions & Pricing are the 3 P’s of Profit in your business. Positioning is who you are in your market. Promotions is your marketing. Pricing is what you charge people for your…
There are so many terms today for marketing. The terms you hear being used aren’t really different kinds of marketing – they’re really more like different kinds of media. For example…email marketing, social media marketing, digital marketing, and internet marketing all really just describe different media that the marketing is used in. Content marketing is…
I don’t think coaching is all about holding space and asking questions as somebody said in a Facebook group the other day…not at all! As a matter of fact, I’d go so far as to say that is a bit off the wall. I can’t imagine Tiger Woods’ putting coach, Serena Williams’ tennis coach, Kobe…
