Do I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions…
“The Thank You Economy” by Gary Vaynerchuk, is my favorite book that I have read so far this year. This is a down-to-earth, practical, tell it like it is book, on social media and marketing. I especially like Chapter 3 where Gary talks about the reasons why some very smart people dismiss the use of…
Scott Straten’s ” UnMarketing” is a book about relationship marketing and how to build relationships effectively online and more specifically using Social Media. The subtitle of the book, ” Stop Marketing. Start Engaging.” is the basis for the book. While I agree with Scott Stratten that we all need to be more engaging, especially in…
