List Building For Quicker Conversions
January 14th, 2013 by Diane Conklin under Uncategorized. No Comments.
When it comes to list building most small business owner aren’t ever really satisfied with their results and most wonder if they could do a better job of attracting ideal clients to their list. It’s often said that the person with the largest list has the biggest business.
The person with the biggest list doesn’t always have the biggest business because there are many other factors that go into building a successful business.
It’s not only the size of your list that counts, it’s how you use your list and the relationship you have with your list that counts most.
First, let’s distinguish what your list consists of. Your list is not the people that follow you on Facebook, Twitter, LinkedIn, Google+, or any of the other social networking sites. They could be, but it requires turning those social media followers into people on your actual client list.
Your actual list is made of the people who have invested in you and your business, the people who are interested in knowing what new products and services you have for them and the people who are likely to purchase from you in the future.
So how do you build this list? How do you turn your followers into customers and clients?
There are many ways to build your list. Some ways require a monetary investment. Others might only require an investment of your time.
How much you’re willing to invest to build your list is what ultimately will reflect how big your list will get. Using social media is one of the methods that requires only your time, but can pay off in huge dividends when done correctly and with the right strategies.
If you’re on social media just randomly posting things like what you’re having for lunch or dinner, who you’re with or even just using it to post witty, inspirational, or otherwise unrelated comments, you’re not making the best use of this media. Remember, your followers followed you because they’re interested in something you had available, or something they thought they’d be able to use from you in the future.
If you don’t remind your followers of the products and services you have they will forget you’re even in business. So make sure what you’re posting makes sense for your business.
Pay-Per-Click advertising is a great tool for finding specifically targeted audiences, by using keywords. The focus of this strategy allows you to find better quality clients for your list. Even though Pay-Per-Click requires an investment of money, it’s well-worth it simply because it’s sending you prospects who are looking for keywords specific to your business.
You have to get on the first page of the search engines if you want your business to be found in today’s market. Most people won’t look past the first search page. If your site isn’t coming up, people can’t find you.
Search Engine Optimization (SEO) is a strategy to get your business listed on the first pages of search engines. There are people who can get your site to show up on that first page and you need to take advantage of this to build your list.
Let’s take the focus off your internet options and look at speaking as a list builder. If you host events or speak at seminars or on teleseminars or webinars, you’re engaging in another great way to build your list.
Speaking may be a slower list building process, but if you think about the potential of moving at least 20% of the people you’re speaking to onto your list, it can have a huge impact on your business. For example, if you speak at somebody else’s event and 100 people attend, you move 20 people to your list. How many events can you speak at in one month’s time and have the same results? Even if it’s only 2 or 3 events a month, you’re looking at a list increase of 40 to 60 real quality clients each and every month an, the best part is they are known buyers, not just prospects.
It will take time, and possibly money, to build your list but being strategic in the process is the key. It’s a strategy that can make a big difference in successfully building your business.
