Are You Missing This Income Stream In Your Done For You Services

March 4th, 2013 by Diane Conklin under Uncategorized. No Comments.

What does it mean that somebody provides done-for-you services? It can mean a lot of things but essentially it means you hire somebody to take care of developing things like newsletters, fliers, ezines, marketing plans and other things like that, that help you get your business done.

If you have a company that does this, or similar types of done-for-you services, you should think about how effective the output is in your business. For example, suppose you produce fliers for a network of dentists. The flier goes out all across the country, to thousands of people. Consider this…out of those thousands of people that flier is going out to, how many of them are business owners looking for your services?

In order to reach those business owners, and the business owners within their marketing lists, you have to become known to them. One great way for you to do this by taking up real estate in the items you produce. In other words, you have a presence there, or a space where you appear in each addition that briefly tells people reading the publication that you produced it and that’s a service you offer in your business.

Think about this as a very inexpensive way to market yourself.

Going back to the dental flyer for a minute, think about how effective taking up a small area (maybe like a 2 by 2 inch square area) on that flier would be and how much it potentially would boost your reach.

That flier goes out to thousands of people. What if a hundred of the people that flier reaches are business owners who might need your services? Maybe a hundred people they know are business owners in need of your services. And so on.

The point is that it costs you only the ink to put your company identity on that flyer, or that newsletter, or whatever it is you’re producing for your customers. Ink is cheap, not expensive.

Another example of this is on websites. When you have somebody put your website up for you, more than likely there is a link somewhere near the bottom of the main page of your site that links to their site. The next time you’re online go check a few of your favorite sites and see if you see the same thing.

Even if you don’t have a done-for-you business, you can still use this idea to own your own media.

For example, use your own newsletters, your online radio show or TV show and your social media pages to let your prospects and clients know just what your business is and what you have to offer.

The idea is to always be promoting! Promote, Promote, Promote!

If you already have these done-for-you services in place, you really should consider using them to promote yourself in what is already being sent by your clients.

Don’t miss the boat on these inexpensive marketing measures to enhance your reach and generate new business.