Nothing Happens Without A Sale
April 8th, 2013 by Diane Conklin under Uncategorized. No Comments.
When you go to the movies, you buy a ticket, maybe some popcorn and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to pay for just to do anything, why does the word sales make so many people cringe?
Is this you? Does the idea of sales give you the feeling that your business phone is a 300-pound monster with hair growing out of it, snarling at you and daring you to say something? Here’s the thing everyone needs to remember – nothing happens in business, or in life, without a sale – without something being sold.
Maybe it’s not the idea of the word itself, maybe you just don’t like the process. But that’s the way it is. You have to sell something if you want to stay in business. So stop resisting sales.
Selling is not a bad thing and you have to stop thinking of it as such. The idea that if you build it they will come, that’s only happened for one person – Kevin Costner, and it was in a movie. That’s not the way it happens in real life. In business, you can’t just put up a sign, or a shingle, or get your business checking account and expect clients to flock to you simply because you did those things.
You need to sell something. Stop being afraid of the process of sales.
Maybe you have fear related to sales and selling because you think you’re manipulating someone or you’re forcing them to do something they don’t want to do. If you’re marketing yourself authentically then you’re not manipulating people – because that’s not who you are. You’re not cheating them or harming them or manipulating them into doing something.
Remember, you’re asking people to do business with you and if you have a service or a product you feel could benefit them or help them, solve a problem or a challenge they’re having, then all you’re doing is presenting it to them and asking them to start a relationship with you and your business.
Not everyone will immediately jump on your offer. That’s okay. There are people out there who are skeptical of everything. Maybe they need a little hand-holding or persuading before they do business with you. If you have something of value for them, you owe it to them to hold their hand, to persuade them that you’re meant to have that relationship with them. You don’t have to feel bad about that. It’s business and that’s what a business relationship is about. Someone has a service or product, the other person has money to invest – like peas and carrots, they just go together.
What matters most, is for you to be turning prospects into ideal paying clients. The only way to do that is to sell them something.
So start making things happen for you and your business. Start selling those wonderful products and services you have for people. Stop fearing, stop resisting making sales and doing business.
Go have some fun…go make some sales!
