There is a huge difference between advertising and marketing. Big businesses use advertising to put their brand out there through TV, radio, billboards and the like, to draw people to them. As a small business owner your business strategy has to have strong marketing because you can’t compete with big business advertising. Your marketing strategy has to include great content and a great free offer. That’s marketing – pulling people into your business by giving them great information and content and then giving them a great product for free in exchange for their contact information, so that you can continue to market to them and keep them coming back to your business.