Are You Wowing Them?
April 17th, 2025 by Diane Conklin under Business - General, Business Strategy. No Comments.
When was the last time you had a truly WOW experience?
You know, the kind you can’t stop talking about or telling others about…
Seems like these happen less and less these days, huh?
Well, while I was in Tampa a few weeks ago I had one that truly blew me away.
It was a simple rideshare ride back to my hotel after a fun night out at a comedy show (go see Godfrey if you get a chance – so funny).
Let me start by saying this was part of my trip to see the Women’s Final 4 college basketball tournament. It was sponsored by Coke Zero (which, by the way, is totally different than Diet Coke).
So, the car pulls up. It’s red and fully wrapped in the Cole Zero logo – even a lighted sign on top. That was cool but what happened next blew me away.
I get into the back seat to find 2 screens on the back of driver’s seat – one is already on and the other has all the channel possibilities available for you to be able to log into your account (Netflix, Prime, etc.) to watch anything you want.
The front and back seat passenger’s side has the same thing (only one screen in the front seat). There’s a bottle of hand sanitizer hanging from each seat and a full set of charging cables – no matter what kind of device you had, you’re able to charge it.
As I look up, I see the rear-view mirror has 3 different pictures on it – he’s clearly monitoring everything with multiple cameras.
As I begin to chat, the driver showed me all the views of the cameras he had at his fingertips.
This guy clearly gets it. He’s not just somebody who’s driving people around. He’s not just a rideshare driver. He’s providing people with a true experience.
My business brain immediately goes to work as I ask him a bunch of questions. Most importantly, I ask him if he’s working the next two mornings because I have places I’m going and I need a ride – might as well use the guy who’s providing the experience instead of the grumpy drivers, or the ones who are blasting whatever music they want to listen to.
Unfortunately, he’s not working the days and times I need to go where I’m going (darn it!).
He actually made me want to ride with him!
The only thing that was missing was the offer of water or something to drink, but that’s just looking for something that could have been better.
This was the best rideshare experience I’ve ever had.
And…
…what did it take to stand out?
Not much – charging cables (for all potential riders, not just one), friendliness, some hand sanitizer and, if it had been a longer ride, the potential to listen to or watch what I wanted to.
It takes so little to create a great experience.
What are you doing to create a memorable experience for your clients and prospects?
To Your Success –
