Do You Really Want To Be Number One?
February 13th, 2012 by Diane Conklin under Event Planning & Marketing, Information Marketing, Marketing, Social Media. No Comments.
We all strive to be number one, meaning we want to be the best, we want to finish first, and we want to be ahead of the pack. I am 
going to tell you that the number one is the worst possible number there is in business and marketing.
Why would I say that?
I see a lot of business owners who use one marketing message, or only one media to get their message out. This strategy is really scary if you take some time to look at it.
Let’s look at a marketer who only uses the internet to do business, take orders, sell products, and sell people into live events. This person is going along on top of the world, making money hand-over-fist. Life is good. What if your servers crash in the middle of a big launch? What if your online marketing strategies stop working? What if the rules change and all of a sudden you have to pay to market online just like you do offline?
You have nothing to fall back on – no other avenues to market to, no other way to produce revenue from your business, and that is a major problem.
I recently spoke to a business owner who was frustrated because he was having trouble filling seminars and workshops. I immediately saw his problem. He only had about 1,000 people on his list. The only way he was obtaining new clients was by getting on other promoters stages and speaking. He was sitting on a one-legged stool and that one leg was pretty wobbly.
We very quickly developed three additional lead generating strategies for his business (both online and offline), set up two joint venture relationships, and did a variety of other things to add legs to his stool. His one wobbly legged stool quickly became a four legged stool – now his business has stability and is growing every day.
Look at your business, and your life, and see where you are surviving on the number one and see what you can do to add at least one more of whatever it is you are surviving on one of. Even if you just added one new thing a month, you would quickly be on much more solid ground.
Never let one be your number again.
