There are easy ways to do events and hard ways to do events. Planning and preparation are keys to making your event successful, but your marketing strategy is what is going to fill your event. The focus of your marketing needs to be on your own list, because that is where your relationships are the strongest and your relationship with your list is what is going to fill your event. There are strategies to marketing to those relationships, but you have to have built that relationship first. So, market to your own list, plan and prepare and you are on your way to a successful live event.