How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else
October 29th, 2012 by Diane Conklin under Direct Mail, Event Planning & Marketing, Information Marketing, Marketing, Uncategorized. No Comments.
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really happen but appeal to our sense of wanting things to be easy and to be able to get rich quick and all that. How about this one for example, “$12 Million in 12 Weeks” – saw that one recently and it actually made me laugh out loud.
Being authentic in your marketing, in your business, and in all the things you do, not only has to do with being honest, but it also has to do with being who you are.
So many business owners are afraid to get out there and show people who they really are, what’s in their heart, what they really want, and to share with everyone, clients and prospects alike, that they genuinely want to help and to make a big difference in the lives and businesses of those they serve, and beyond.
We want to help you grow your business – that’s a pretty clear statement that is easy to understand and tells people what we want to do.
We all have different likes, goals and interests. We all have things that make us uniquely us and whether you wear your hair short or long, whether your skin is white, or some other color, whether you have a lot of money, or you don’t have a lot of money, it doesn’t matter, just be who you are.
I know this for sure – the more of me I share with you, our clients, and prospects alike, the more people are attracted to me, the more people want to do business with me, and with us, and our company. What you see is what you get with me, and for a long time I was afraid that because I was direct, and to the point, I might put-off or even offend some people, so I held back a little.
What I’ve found is, people understand when I’m direct, I can still be loving with them and still give them what they need. I’m not talking about being mean or militant or any of those things. I’m talking about just being direct with people – being a no-nonsense kind of person.
Being who you are will attract the perfect clients to you. When you are just you and being authentic, only those who resonate with you the most will want to work with you…and that’s what you want – you don’t want to be the person who takes anyone and everyone as a client.
So, be encouraged, whoever you are whatever kind of lifestyle you lead, and whatever you do in your life, just be you.
If you’re a mom, let people know. Just be you in your marketing, and in your business, and see if your business doesn’t actually thrive and increase, because people want to know you – the real you – and do business with you.
You hear it all the time…people want to do business with people they know, like, and trust. Notice, the know, and the like, come before you can build trust with people. And, there are a lot of ways to do that.
Think about how you can give people more of who you are, be more authentic in your business, and in your marketing, and watch your profits soar.
