How Information Marketing Increases Your Credibility Almost Instantly
December 5th, 2013 by Diane Conklin under Uncategorized. No Comments.
How does the Information Marketing business increase your credibility? Well, it’s easy…when you become an author, when you tell people you have your own products, when you’re a speaker, it instantaneously gives you credibility and makes you an authority.
You become instantly credible because you have information others don’t have, because you’ve taken the time to write a book, or even an article, you’ve created a product or are speaking from the platform or on teleseminars and webinars, or are being interviewed by others.
Being someone who has a message to get out, instantly makes you credible. It instantly shoots you to the top ranks of somebody who knows what they’re talking about. Why? Because somebody else read your book, because somebody recommended your book, because you’re in front of the crowd as the expert.
Not only does having being an information marketer give you more credibility, it gives you more visibility, because people want to talk to, and interview people who are authors, people who are speakers, people who have things to contribute people want to talk to and know more from experts.
So, it’s the positive snowball effect you get more credibility, which gives you more visibility, the more visibility you have, the more credibility you have, which gives you more visibility so it’s a great way to build your business because those two things work hand in hand.
At this point, you’re probably thinking that you aren’t an expert in anything. But you’re an expert to somebody. You know 10% more than somebody else, which makes you an expert to them. Use that. You don’t have to be the expert of all experts. You don’t have to know everything about your topic to be an expert on the topic.
You’re already an expert in something, to somebody, and it doesn’t matter what it is. You don’t have to go out and get a degree, you don’t have to go study, you’re an expert in something that you can help somebody with right now.
There are a lot of ways for you to gain credibility using the Information Marketing, or Information products business, that will exponentially grow your business and that will exponentially grow your visibility, all of which will exponentially grow your list because people want to be around experts.
When you have products, when you’re teaching, when you’re coaching, when you’re speaking, when you’re writing about the thing or things you know about, whatever it is, it automatically makes you an expert.
