How To Know If Your List Will Support A Live Event
July 4th, 2012 by Diane Conklin under Event Planning & Marketing, Marketing. No Comments.
How do you know if your list is the right list to host an event?
It’s a great question, and only you know your list. If you have a good relationship with them and they already know, like and trust you, then you can decide if your list is ready, big enough and will support you hosting and event or not.
The number one consideration when you think about hosting an event, whether it’s your fist event, or you’ve done a lot of events, is the relationship you have with your list. It’s critical that they know, like, and trust you.
Ask yourself these questions about your list:
- Are they purchasing from you?
- How often are they are hearing from you?
- What is the average dollar amount of your sales?
- How many of your clients came to you as a result of them hearing you speak from the platform?
- How long has it been since they invested in one of your programs?
Some entrepreneurs will be in contact with their lists almost every day, in different mediums, and depending on what your list likes, and how they respond, will help you determine how often you are in touch with your list as well.
If your list is used to hearing from you, you know they like and trust you, and you know they are buying from you, that’s one of the first steps in your being able to fill an event.
Let’s say you have just over 1,000 people on your list, and you think you can put 500 of those people into a room. 
That number would be really, really good, but for the majority of list owners, getting 50% of their list to attend an event is not going to happen. Getting a few percent, 1%, 2%, 5% or even 10% would be great. So take a look at your numbers and be realistic.
Typically, once you have a few thousand people on your list, then you might want to seriously consider hosting your own event. You can very easily fill an event, but again, it depends on the relationship you have with your list.
Remember, your list, your house list, are the people who have opted-in to get information from you. It doesn’t count the people you have on your social media platforms. You want to be continually moving people from your social media platforms over to your main house list.
If you have a great list, and are building great relationships with them, then you should seriously think about putting on some sort of live event.
