Increase Your Profits By Asking What’s Next To Your Current Clients

April 3rd, 2013 by Diane Conklin under Uncategorized. 2 Comments.

One of the best ways for small business owners to secure a successful future is to always be considering the next thing – the next product or the next service to put out.  Not only considering what that next thing is, but how it will be made, marketed and sold.

This is one of the best strategies you can use in your business, because it allows you to focus on the future of your business instead of your present condition.

Here’s the thing though, you’re going to need to think about the current conditions of your business in order to think about its future.  What that means is you’re going to have to think back to your live events, or your teleseminars and webinars – whatever it is you do, and you’re going to need to think about your clients.

Attending those events are some of your most committed and valuable clients.  They’ve purchased something from you, or have an interest in something you do, they’re invested in you and your business in some way, shape or form.

What happens when they come face-to-face with you, or they have you live in some other media?  They ask you questions.  When they ask these questions they’re essentially telling you what they want.

Think about the kinds of questions your clients are asking.  What are they looking for in your business that you’re not yet providing?  Can you take their questions and turn them into the next product, service or solution?

When you operate your business this way, what you’re doing is building your relationship with your clients, with the people who’ve invested with you.  It’s so much harder, and so much more costly, to go out and find new clients to buy what you have.  It’s easier, and smarter, to work with clients who have already made one or more purchases from you.

Now, this doesn’t mean you should stop trying to get new business.  But, if you think about the next things you can put out to your current clients, your current subscribers, your current list, and sell to them again instead of constantly searching for new clients to sell to, you could be cutting your marketing costs by ten or twenty percent – sometimes more than that.

It just makes sense to do that!

And here’s the thing, this can go on forever.  You can send out surveys and emails to find out what your clients would like to see from you next.  Find out what they are expecting from you or what they want from you and your business.

When you continue to deliver on your clients’ wants and needs, you’ll not only enhance your relationship with them, not only secure your company’s place in the future, not only reduce your marketing cost, but you’ll also increase your profit margins.  And that’s what being in business for yourself is all about – building a business that is self-sustaining and gives you more than working for someone else ever could.

Take advantage of the tips your clients are dropping in their questions.  Conduct surveys.  Start turning their suggestions into the next things you create for them.