It’s The Little Things That Matter The Most…Especially In Event Planning And Management
September 26th, 2011 by Diane Conklin under Event Planning & Marketing, Marketing, Uncategorized. No Comments.
Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there might be a few things you could do better that would make a huge difference in the success of your events.
I was at an event not too long ago and never, in three days, did the promoter ever start on time. Not just at the beginning of the day, but coming back from breaks, coming back from lunch, and of course, if an event doesn’t start on time, it more than likely doesn’t end on time.
Now, you might think that’s just being overly picky, or that’s just setting the bar way too high. After all, what’s the big deal if you don’t start exactly on time? Let me tell you why this is such a big deal, it’s called integrity, it’s called your word, it’s called doing what you say you’re going to do.
What’s more important than that?
It might seem like a little thing to start ten minutes late, but at the event I attended, it started forty-five minutes late, and we had the added pleasure of standing outside the doors, in the hallway, the entire time. You can imagine people were more than a little aggravated, but here’s the thing if you say you’re going to start at eight o’clock, or let’s say you’re going to open the doors, whatever it is, it doesn’t matter, and you don’t do it.
Now, your attendees begin to question your integrity. Now, if you’re going to stand on the platform and try to teach me, and help me, and then convince me, sell to me, market to me a coaching program, a course, or anything you have, subconsciously, maybe not consciously, but at least subconsciously, people begin to wonder things like “if I can’t trust him to open the doors on time, can I really trust them to help me in my business?”
So, the bottom line is, events are busy and they get hectic. No one is going to hold you your feet to the fire for running behind five or ten minutes, once in awhile. However, if you consistently do things that go against what you say, your integrity is going to be in question. And that’s going to cost you, not only in products and sales, but in coaching sales. And, if you have speakers coming in from the outside to speak at your event, it’s going to cost them too.
So sometimes, with event planning and event marketing, it’s the little things that make such a huge, huge difference.
And, that’s only one of the big mistakes promoters make that a lot of people don’t think about.
