Just Being You In Your Business Attracts Your Ideal Clients & Increases Your Profits…All At The Same Time
January 2nd, 2013 by Diane Conklin under Uncategorized. No Comments.
One of the biggest concerns for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make your point.
You want to expose all the great things about your business and let your customers know why your business is the best option for them, without creating an image that’s not representative of your business or who you are as a person.
This idea of authentic marketing really boils down to you just being you. If you will just express to people who you are, what you’re trying to do and how you want to help them, many of your worries about being authentic will simply disappear.
When you’re able to just express yourself in your business in a way that’s genuine and just you, you’ll have gone a long way in being authentic.
Ultimately, people need to fall in love with you for who you are and what you bring to the table.
You don’t have to be hardcore or negative in your marketing. You do have to market. You can’t just hang up your sign and expect people come and do business with you. Unfortunately, it doesn’t work like that. You have to reach out to your customers and draw them to you. They have to see that you’re human, that you have flaws and imperfections. Your clients want to know you have real problems in your life and, more importantly, that you have solutions they need.
You have to let them see all the good qualities that make you likeable, that make people believe in you and your business, that make people want to buy from you. You accomplish all this with knowledge, strategy, having good products and services and by being your best authentic self.
You can be authentic in your business and in your marketing. You just need to know what authentic means to you.
When you talk to your clients and prospects from your heart, from your soul and you give them the really juicy, good stuff they want and need, they are going to keep coming back, because they know you, they love you and they believe in you.
That’s the most authentic you can get.
