Squeeze Page Secrets Insider’s Guide: The 10 Keys to Making Your Squeeze Page Work

October 26th, 2011 by Diane Conklin under Information Marketing, Marketing, Uncategorized. 16 Comments.

Understand the Benefits of Building an Opt-In List

When it comes to marketing on the Internet, there’s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers.

Once you have a list… you own it! Nobody can take it away from you. There aren’t too many other business assets you can say the same holds true.

For most businesses, you can quickly see a dramatic turn in sales and/or profits – virtually

Overnight – if big competition happens to settle into your market. It happens every day… in every niche imaginable.  But once you build a list of “permission based” Opt-In email subscribers… it doesn’t matter how much competition you have in your niche market. You’ve already built a rock solid foundation – a strong customer base eager and willing to hear from you over and over again.

So… what does that mean for your profits?

That means you can send targeted offers to your list on a regular basis – whenever you want – as often as you want – and there’s nobody stopping you! You have full control.
What types of offers? Let me explain….

As they say, there’s more than one way to skin a cat. On the Internet… there’s certainly more than one way to make a great living – a very comfortable living generating a substantial income each and every month. And my personal favorite tool for generating income… Email Marketing!

Email marketing all starts with building a loyal, targeted list of Opt-In subscribers within your niche. Once you have that loyal list… your opportunities are endless.

• You can promote your own products.
• You can promote affiliate products.
• You can promote a new service.
• You can do all of the above… and more!

Unfortunately the subject of email marketing can become extremely complex. Therefore, entire books and multi-media courses have been written and produced on the subject. So, the actual topic (as a whole) is outside the scope of this guide… but we’ll briefly touch upon some important and interesting (and very profitable) points.

The truth is… I can send an email to any of my lists any time I’d like and know with almost 100% certainty that I’ll see a profit from that email.

How do I know? Because I continue to market to many lists I’ve built over the years on a regular basis. And they all continue to make me a generous income – month after month after month…. I bring up this point because I want you to understand just how important it is to start today – building permission based email lists – and focusing the majority of your online efforts on this one extremely important marketing tool.

• Suppliers will come and go.
• Products get discontinued every day.
• Search engine ranking fall off the charts without warning.
• The list goes on and on…

There are dozens upon dozens of variables that can affect your business – and ultimately your profits – that are unforeseen and totally out of your control. But if you focus your efforts on building a list in your niche… none of that matters. Your list is yours and yours alone! It will make you money week after week.

It’s golden… It’s priceless… Your biggest asset… and you need to treat it that way!

That’s why “Squeeze Pages” have become more and more popular on the Internet these days. We see them all the time – in every niche market. You land on a website and what do you see? An offer for a freebie

• A free trial
• A free download
• A free sample
• A free subscription

Ironically, just enough to wet your whistle and hopefully entice you into wanting more – a lot more – usually with a price tag of course. And that’s all good! Really… But there’s actually a better way of doing things… A smarter way… A more lucrative way!

Imagine enticing a customer to Opt-In for an offer of yours – perhaps a freebie – and then not looking for an up sell to the “premium” version or full membership price, etc. Stupid idea, eh? Well…not so fast my friend….

If, what I previously mentioned is true and your list is your greatest asset, then why not treat it that way! Why not INVEST in your Opt-In list. Why not nurture it in a way you’d nurture your biggest client?

• Give them freebies with no strings attached!
• Let them enter special promotions (without any type of “sale” in mind)
• Provide them with real, resourceful information – FREE!
• HELP them succeed or solve their dilemmas just as you’re trying to do as well… with no strings attached.

Don’t you think that could lead to a list of Opt-In subscribers eager and willing to listen (and act upon) information (and offers) you subtly provide via email in the future?  You bet it would!

Selling online is like dating. You don’t start out in bed. You grow and nurture a relationship

– taking one baby step at a time. You don’t ask to meet his/her parents on the first date… right?

Well the same concepts hold true when selling online. You have a much greater chance of making money from your list if you nurture and truly care about that list – TRULY care!

If you start by building relationships with your list they’ll look forward to hearing from you – again and again. And that’s when you’ll really start seeing your profits soar!

• You can provide periodic emails with your unbiased opinion about certain products you’ve used or recently discovered that might benefit them in some way. Of course, you’d have your affiliate link embedded in the offer just in case a few might want to purchase the product for themselves…. CHING!
• You can begin creating your own information products and offer them a discount for being a part of your list of loyal customers… CHING!

• • You can offer your services at a discounted rate for a limited time to subscribers only… CHING!

• You can inform them about new promotional materials you have for your affiliates (who… by the way earn 50% of all sales they generate) and if anyone is interested they can sign up and start promoting some of your products and services… CHING! CHING!

I hope you get the point I’m trying to make here… if you don’t approach your list as simply a list of names ONLY there to make you money… but on the contrary you develop a relationship with your list and truly work on helping THEM achieve their goals as well… chances are you’ll have a goldmine of opportunity at your disposal – your greatest asset – a responsive, targeted list eager and willing to spend money with you at will.

Building Your List Using An Effective Squeeze Page

So, now that you know why building an Opt-In list is so vital to your online success, let’s talk about the most effective way to start building your list as quickly and as efficiently as possible.

The use of Squeeze Pages… There are “right” ways and there are “wrong” ways to approach an effective, profitable squeeze page design.

The 10 Keys to Making Your Squeeze Page Work!

1. Create Urgency/Fear In Your Headline – When writing an effective headline for any squeeze page, it’s imperative you create urgency and/or fear. Remember, a squeeze page is not meant to make a sale… it’s meant to acquire an email address… period!

For example:

Urgency:

– As part of this special 48 hour marketing test…

– For the next 10 subscribers only…

Fear:

– If you fail to read this report, you have a 90% chance of never being able to…..

– Statistics have now shown that children can also be seriously affected by…..

2. Provide two Opt-In forms on every page – You’ll increase your chances significantly if you provide two Opt-In forms on your squeeze page. One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.

3. Use a “graphical” Opt-In box at the top of the page – This has been shown to increase my squeeze page Opt-In rates by as much as 39%. Naturally, your sales copy will most dramatically affect your percentages… however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall Opt-In rate significantly.

4. NO External Links – This is where many folks fail! Again, this is a squeeze page with one sole purpose – GET THE EMAIL ADDY! Never place external links on your squeeze page. You can sell later. For now… no links! Two options: Leave or subscribe.

5. Never ask for more information than is absolutely necessary in your Opt-In form – I see it time and time again. Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc, etc… Never ask for anything more than name and primary email address. That’s it! That’s all you need. You’ll drastically reduce your subscriber rates once you start asking for anything more from a customer (and frankly you don’t need anything more).

6. Always provide your name and email address at the bottom of your squeeze page – In recent tests I’ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page. For optimum subscribe rates, include this information EVERYTIME! Personalization is a must.

7. Less Is More – Don’t confuse or over-complicate your Opt-In offer. Keep it short, sweet and to the point. Too many times a squeeze page is far too long and confusing. Explain the benefits to your offer and that’s it. LESS IS MORE!

8. Privacy Policy – It’s imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone. Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.

9. Professional Graphics – Never use a cheaply designed e-cover or amateurish looking software box with your Opt-In offer. Nothing turns away more customers than cheap looking cover graphics. As they say… a picture says a thousand words… so make sure those e-covers are eye-popping and captivating! It will definitely pay off in the long term.

10. Test…Test… and Test Again! – You can always increase your subscriber rates… ALWAYS! Until you’re getting every single visitor who lands on your squeeze page to Opt-In to your list there’s always room for improvement! Never stop testing.

• So there you have it. Building your Opt-In list of targeted subscribers should be your first and foremost task online.
• To build your list quickly and efficiently, set up your squeeze pages using the 10 tips we’ve discussed above and you’re virtually guaranteed success.
• Use the two professionally designed pre-built templates from Module 1 of this package and you’re already 10 steps ahead of your competition.

If you need help building a great squeeze page you can discover more about squeeze pages and social media by visiting http://www.socialmedialeadssystem.com.

Tags: business, business owner, Complete Marketing Systems, Diane & Gail, Diane and Gail, Diane Conklin, entrepreneur, Gail Saseen, information marketing, Opt-ins, profitable, promote, squeeze page, Strategy.