The cost of doing nothing in your business is always more than the cost of making a mistake in your business. If you’re not active marketing in your business – that is the most expensive mistake you’ll ever make. When you are not active in your business, when you’re not actively putting your marketing strategies to work for your business, you are costing your business more money than if you put a strategy to work and it fails. The people who make the most mistakes are always the people who are the most successful.