The Key To Success In Your Info Business…Or Any Other Business
July 25th, 2012 by Diane Conklin under Information Marketing, Uncategorized. No Comments.
Many business owners start by putting their product, or service, first when they in their business. If you’re thinking about starting a business, or even adding a new component to your existing business, starting by thinking about your product first is one of the biggest mistakes you will make.
One thing to consider, whether you’re starting a new business, or bringing about an addition to your business, or maybe even fixing a service or product in your business, is your customers, clients, and prospects – the people on your list, the people you want to purchase whatever it is you’re selling.
What you need to consider most is what your clients and prospects really want. They will tell you exactly what they’re looking for. Sometimes, it’s just a matter of listening, really listening to what kind of questions your clients are asking, listening to their concerns and their struggles will most times lead you in the right direction.
Maybe you have a great idea for a new product, or you want to add an information marketing component to your business. Regardless of what it is, you need to know if your clients want it from you or not.
So, before you market your new idea, before you invest in websites, ezines, webinars, live seminars, or whatever else you use to get your products out, you need to know if your customers have an interest in it. If you don’t test the water, before you jump in, you’re really taking a chance on belly flopping. And you need to keep this in mind anytime you do business.
Remember, people have three basic needs. These needs are food, water, and oxygen. Maybe not in that order, but those are their very basic needs. Everything after that can be considered wants instead of needs. So, for you to have success, your products and services must fill those wants. To do this, you have to ask your clients and prospects what they want, and how they want it. When you find what the people are craving, then you can focus on the products that fulfill those desires.
There a lot of ways to keep people coming back for more, without big or expensive products, or having a coaching service, or even adding a
new service. Do the important things first. That’s finding out what people want and giving it to them. When you do that, you are truly on the road to success.
