The Verdict Is…
May 4th, 2023 by Diane Conklin under Business - General, Business Strategy. No Comments.
12 people…
All hear the exact same thing.
They all see exactly the same thing.
They’re all in the same place at the same time.
Do they all agree?
No!
Because their experience is different.
Their experience of the current situation.
Their past experiences are different too.
We all bring different things to the same experience – so we see it from a different point of view (and point to view).
As adults, once we make up our minds about something it’s sometimes hard to get us to change our minds.
Isn’t that why arguments happen?
Isn’t that why people hold grudges?
Isn’t that why we don’t have more peace in the world?
In case you’re wondering…
The answer is yes…
I had jury duty last week.
And I was chosen to serve – for the first time ever.
And the whole experience got me thinking – about a lot of things. Here, we’ll keep it to the business stuff.
Psychology plays a role in everything related to people… which is pretty much everything.
And, if you understand the basic principles of how people think, it will help you in a lot of situations.
You still can’t change other people. But it might give you some insights.
And as a business owner, if you understand what makes people tick and what makes them buy, you can tailor your offers to what people want (not what they need… what they want!).
That can give you a big advantage!
One definition of marketing that I like is that it’s Psychology Plus Math.
Basically, that means marketing is understanding how people think and knowing your numbers. Look at the best marketing and see if you agree or not.
You may not like marketing.
You may not like math.
But you need both to have a successful business.
Do you?
To Your Success –
