Working In Business Instead Of On Business
August 8th, 2011 by Diane Conklin under Marketing, Uncategorized. No Comments.
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business.
The one thing in your business you need to have a handle on, and be in control, of is the marketing. You don’t necessarily have to do all of the 
marketing yourself, but ultimately its success or failure will come back to you.
If you are spending all your time in the business on a day-to-day basis, you don’t have enough time to work on the marketing of your business.
No matter what business you are in, you are really in the business of marketing that business.
One of the best tips I’ve ever heard about this is that you need at least one thing every day to market or grow your business. That seems like a simple tip and something that we can all do. And it is, if you don’t get caught up in the day-to-day stuff and not get to it or forget.
For example, you spend 8-10 hours handling a major issue in the company, you are totally drained and just want to go home, have some dinner, and enjoy a couple minutes of quiet time before you go to bed. If you are aware of the importance marketing holds in your business, you will take the time to do one thing before you leave for the day that has the potential to get you a new client. It might be something as simple as sending a newspaper article with a small sticky note on it to a prospect, or it could be something more complicated, but if you take the time to do it, you won’t ever feel like your business is drying up because you will always have business coming in.
If you skip it, go home and ignore it, which is the easy thing to do, it will get skipped more times than you do it, and eventually find that you aren’t doing it at all.
One thing, everyday.
That’s just one example of one little thing you can do every day to keep your business growing, making more and more money, and having an endless supply of clients beating down your door to do business with you.
